The Body Shop Saga by Anita Roddick Essay Example | Topics and Well Written Essays - 500 words

The Body expose Saga by Anita Roddick - Essay ExampleThe first Body Shop, painted an get green, opened in 1976. Roddicks timing was excellent. The first Earth Day had been celebrated in 1970, with the participation correct of corporations such as the chemical and petroleum industry giants Monsanto and Texaco. There was growing international consciousness on issues related to the environment and sustainable development. Peoples desire and determination to do something about these problems produced the social movements of the 80s and beyond. Green assembly line proved to be good business It made people feel good that they had not alone bought good products but supported causes such as the famous saving the whales movement. The business with principles marketing schema obviously worked. By 1992, the business was valued at 700 million pounds. By 1992 Body Shop shares were macrocosm exchange at 3.72 pounds at the London stock exchange. At that time they were known as the shares th at hold back gravity. (Entine 2002) Who could know that by 2006 the shop built on corporate social responsibility (CSR) would be sold to LOreal, a player in the high-end beauty industry, that is 26% owned by Nestle. Roddick and The Body Shop from the truly beginning expressed its stand against animal testing. The most salient points of the 1999 and 2002 report revealed a huge honest gap between BSIs marketing image and its actual practicesThis deceptionis pervasive Roddick stole the Body Shop name and marketing concept, fabricated key demands of the company myth, misrepresented its charitable contributions and fair trade programs and has been arouse by employee morale and franchise problems. Moreover, its natural products are filled with petrochemical colorings, fragrances, preservatives and base ingredients such as mineral oil and petrolatum.