What happened when we left an error in an email to 7,000 people - Emphasis

What happened when we left an error in an email to 7,000 people What happened when we left an error in an email to 7,000 people I love my job, on most days. We help people with a task that millions find very stressful and problematic. So its incredibly rewarding to be able to relieve that pain. For me, its the best job in the world. Most days. Then there are the other (thankfully) much rarer days, when things don’t quite go according to plan. I had one of those days last Tuesday. That was the day we sent out our e-bulletin, complete with a howling typo, to seven thousand subscribers. Now, dear reader, if you’re ever looking for a guaranteed way to show up every mistake in a piece of writing, that method takes some beating. I can’t honestly say its one Id recommend though. We spotted the mistake in the email as soon as we’d sent it (and before we sent it, in fact – see below). You probably did, too. But in case you missed it, here it is again (because we’re nothing if not gluttons for punishment): While your on that page, don’t forget to sign up to Jacob’s free, seven-part grammar and punctuation course. I know: it’s awful. So awful that I could barely bring myself to type those words. (It should, of course, have read you’re.) Other people may be able to get away with a slip of the fingers, but not us. We obviously need to be squeaky clean in these matters, simply because of what we do. Nor was the irony of such a basic mistake in a sentence advertising a grammar course lost on us. Believe me, a typo like that really is the stuff of nightmares for us. The response from our enthusiastic subscriber base was as swift and uncompromising as it was understandable. My email inbox quickly filled up with messages from loyal readers wondering what on earth we were playing at. Initially, I was blissfully unaware of the grammar firestorm that had erupted back at Emphasis HQ. I was on a half-term holiday with my family, and my WiFi connection was relaxed at best. When I did finally get a connection, I almost wished I’d stayed offline a little longer. The first thing that came through was an instant message from one of my team, warning me of the error. I spent the next hour on the phone to them, trying to piece together just how the mistake had slipped through the net. Then I started working my way through sending a personal email of apology and explanation to every person who’d emailed me. (It was the digital equivalent of putting on a hair shirt.) I also promised them free access to our new e-learning course, Writing better email, to thank them for their trouble. (If you were one of those people, Ill be emailing you a link today.) Ill tell you how they reacted in a minute. But first, what exactly did go wrong? Well, as I mentioned, my initial slip of the fingers had been spotted during our proofreading process and duly corrected. But the correction had been made in the HTML code. Then, somehow, it was an older version of the code that our mailing system sent out. Now, our proofreading methods are pretty good (as you would hope). But any process is only as good as its weakest link, which in this case was making the final corrections in the code. Needless to say, we won’t be doing that again. (We’ve since changed mailing systems, so that we don’t have to.) Im sorry, and I hope you can forgive us this one. Please rest assured that, whatever effect it’s had on your view of us, it’s nothing compared with the soul-searching that’s still going on at Emphasis HQ. However, there is what may be a helpful postscript to this story: the reactions I received to my emails of apology. More than two-thirds of the people I personally emailed took the trouble to write back (in most cases immediately) to say that no harm had been done and that, if anything, our reaction to what were already calling Yourgate had enhanced their view of Emphasis. Im not so vain or naà ¯ve to think that leaving in the error was a good thing. But that feedback suggests that, should you ever mess up, you could do worse than adopt a similar approach. As one correspondent put it, ‘These things happen in business. But, as you’ve proved, it’s how you respond to them that counts.’ That was from the MD of a large investment bank, no less, who took time out from his evening to write me that email. (I was – and still am – so grateful for his response and the many others I got over the next few days.) Unfortunately, the only certain way to avoid mistakes in what you write is never to write anything at all. Weve got no intention of doing that and well continue to provide our free advice for as long as we can. Realistically, at some point, another error will eventually slip through the net, no matter how hard we try to stop that happening. For us, its a terrifying prospect. So, the next time you have writer’s block, perhaps you can draw comfort from the fact that you don’t have to put ‘business-writing adviser’ at the end of every email. Because, believe me, that is the best way I know to paralyse even the most fluent of writers. Image credit: Guilhem Vellut

The information systems identity crisis essayEssay Writing Service

The information systems identity crisis essayEssay Writing Service The information systems identity crisis essay The information systems identity crisis essayFor thousands of years already people need to exist in communities, this means, that communication is the key element, connecting them and coordinating their cooperation. Along with technological development in all our life spheres, the development of communication means was also moving quickly forward. Such inventions, as radio, television, telephone played vitally important role for making the process of communication quicker and easier. The greatest breakthrough in the field of communication technologies was brought without any doubts by the creation of Internet and all the means, which can be used with its help. Internet nowadays is one of the perfectly suitable and equipped means for storing and transferring any kind of information, including text, video, photos. The system is initially worked out as demanding the authorized access to any type of data, however, the preserving of privacy and security still remains the key task for our digital world. â€Å"Unauthorized access can be detrimental, resulting in financial loss, the release of confidential information, damages to computer systems, costly staff time to restore operations, diminished reputation, and embarrassing changes to a website by cyber vandalism† (Alter, 2006:12). Computer networks are in use almost in all businesses and organizations, state and private ones. This is the main reason, why high-skilled professionals in the field of computer network security have become an integral part of any organization. Further in this paper we are going to study the notion of information system, the possible ways of attacking it along with various security means, which need to be applied, to guarantee its operability and security.Along with development of Internet and its resources, the notion â€Å"information systems† appeared; it is generally defined as â€Å"the study of complementary networks of hardware and software that people and organizati ons use to collect, filter, process, create, and distribute data† (Agarwal and Lucas, 2005: 2). Internet contributed to development of strong connection between the computer science and business, giving the possibility to use various computer resources and algorithmic processes for optimizing the work of business organizations. Computer information systems â€Å"is a field studying computers and algorithmic processes, including their principles, their software and hardware designs, their applications, and their impact on society, while IS emphasizes functionality over design† (Alter, 2006:16).In this case the information systems serve not only as means of exchanging of the necessary information, but also as a way to support all the processes in all business spheres. Computers and software are constantly involved into working out the business plans, into the actions for realization of these plans, in retrieving the information and manipulating with it and so on.Long befo re the development of computer systems, various systematic approaches were considered and worked out with the aim to control the information flow as well as ensuring its secure flow, transmission and storage. Nowadays, the security of computer systems, information systems is of the highest importance for all businesses. There are a numerous ways of protecting the information, but first we are going to start from the main types of attacks, which could be done with the aim of retrieving the unauthorized access to information. The most general feature of all computer attacks is the usage of technical or human weak points. To human weaknesses usually belong the mistakes, made by inexperienced users, bad physical security for example. Technical weaknesses include not sufficient protection features, drawbacks of implementation and so on.It is necessary to mention from the very beginning, that it is close to impossible to enumerate and list all the possible technical attacks. This happens because there are certain attack patterns, which could be used in multiple combinations and are limited only by the inventiveness of the attackers. Usually, serious attacks involve several techniques at a time. So, we are going to study only the general ones.One of the first examples of attacks is the so-called â€Å"sniffing†, which means the presence of an uninvited listener, who doesn’t detect himself. Sometimes, it is substituted by the term â€Å"eavesdropping†. This attack type is based on the usage of a â€Å"covert channel†, being an additional channel, not foreseen in the initial version of the program, thus violating its security.Reply is another form of attack, which involves inserting of information into the system and passing this information to the final point, as a result sending an attack towards the system. It is often used in order to get the access to some information, via making the receiver refer the attacker to a trusted party.The pr ocess of transition of any data is also rather vulnerable to attacks, often the data can be modified and the necessary password is retrieved. Attack of data in the process of transferring is more sophisticated as attacks against persistent stores, it belongs to the category of â€Å"file manipulation† attacks.Automatic detection of attack is often applied as the means, for securing the systems, at the same time it can be used as the means for intrusion, if only the response of the intrusion detection system is delayed and there is enough time for retrieving the necessary data (Rainer and Cegielski, 2009: 12). This type of attack got the name denial of service.Forced restart of re-installation can be used in case of necessity to introduce some malicious software. When the system requires the re-start because of some mistake, this software is installed during the process. This technique is widely used, because the general rule confirms, that backup resources usually are less s ecure, than the initial resources.â€Å"The term hijacking is usually used to refer to an attack that involves disconnecting a server resource in some manner from a resource channel and replacing it with a different server resource† (Rainer and Cegielski, 2009: 13).We have listed only some most well-known and used techniques for breaking the security of information. From this list, we can already assume, that there are numerous ways to get, to transfer and to delete the needed information, without permission of the official holder of this information. Thus this long list only confirms the idea, that strong information security system, operations, resources are remaining actual for any information storage, including personal data, as well as any business or social storages.Passing to the research of the ways to secure information, we need to define the notion of information security in general. â€Å"Information security is the practice of defending information from unauthori zed access, use, disclosure, disruption, modification, perusal, inspection, recording or destruction (Alter, 2006:23). Usually two key components of information security are pointed out: information technology security and information assurance. The first one includes the set of means, worked out by the IT security specialists, in order to protect various types of data for large business organizations, able to stop any kind of malicious attacks. Information assurance is used to save the information from being lost due to some critical situations, for example malfunction of a computer or server, natural disasters and so on. One of the methods here is to create a backup possibility for all important information. Both components are vitally important for normal operation of most military, health care, financial institutions, various types of businesses and finally for sustaining of privacy of all people, using computers.Usual people are used to the advantages brought by Internet, unfor tunately rather often they forget about the necessary steps to ensure their security. At the same time there are enough individuals, who see the advantages of Internet in the frames of some criminal activities. The simplest things, which people should always do, is to control their bank accounts and credit cards, be careful about giving out their personal information, such as telephone, address, personal data to some unknown online resources.Certainly even if all these steps are taken, they can not guarantee complete security for information and data. In order to resist constant illegal attacks a whole system of Internet security was worked out to deal with â€Å"hacking, where unauthorized users gain access to computer systems, email accounts or websites; viruses and other malicious software (malware), which can damage data or make systems vulnerable to other threats; and identity theft, where hackers steal personal details such as credit card numbers and bank account informationà ¢â‚¬  (Agarwal and Lucas, 2005: 2).Most of Internet users are used to the word â€Å"virus†; in fact this notion includes the malware, such as viruses, worms and Trojans. Viruses and worms are able to spread from one computer to the other via downloading of some data or using USB flashcards without previous checks. Trojans are used to steal the needed information such as passwords or financial data. In order to protect the computers from the above-described problems it is necessary to install the corresponding anti-malware  Firewalls also help to control the incoming information, based on special rules, they define the dangerous information, such as malicious codes for example, also they are able to prevent uncovering of the information from networks.All Internet users need to install browser to use the Internet resources, some of them have security flaws, that’s why it is so important to choose the secure one.The most widely used way of transmitting of information today is electronic mail. In order to secure the information, which is sent, it is necessary to use special anti-malware applications. Thorough control of the incoming emails should help not to bring virus or worms to ones personal computer.Most of the businesses, private organizations, as well as state institutions have their own web sites, this is the easiest way to present information and to attract people, clients. Often the owners of websites suffer from DoS attacks – Denial of service. This type of attack makes the usage and access to the web site impossible. Firewalls and special systems, called â€Å"cleans pipes† are able to solve this problem (Agarwal and Lucas, 2005: 3-4).The last, but not the least important way of securing one’s information is controlling the data by the user himself. No anti-malware or firewalls are able to save the system and the stored information, if a user gives out the passwords, not carefully treating his information.  Over all, in this paper were have studies the key notions, related to the modern information systems, including the nowadays ways of storing and transferring of information; we have stopped at some most widely used techniques of breaking the system security and ways of attacking the information storages; finally, we discussed the possible technical ways of securing information, along with influence of human factor.

Module 8 DQ 1 and 2 Assignment Example | Topics and Well Written Essays - 500 words

Module 8 DQ 1 and 2 - Assignment Example Particularly, when one knows how to carry out critical appraisal on interval variables, translating the research results and findings into practice becomes possible. For instance, when determining the relationship between temperature and effective treatment, the use of internal variables may come in handy. A physician who is thorough in research studies will for instance know that a temperature of 0.0 on the two sides of the scales must not be misconstrued to mean the absence of temperature, just as a PH of 0.0 will not mean the absence of acidity. The determination of the PH and temperature is very sacrosanct to the provision of healthcare services. The same use of statistical provisions as part of the EBR in medical services provision heavily relies on the concept of statistical significance. By being able to appreciate the importance of significance level, the director of the nursing department will be able to correctly decide whether to discard research findings as false, or to implement them as true. For instance, a statistical significance of .95 will compel the director of the Federal Qualified Healthcare Center, nursing department, to adopt research findings of an inquiry on the relationship between inpatient admission and patient satisfaction. Throughout the course, the connection between the use of research and efficiency in the administration of healthcare services is maintained, and thereby helping the learner appreciate the nexus between EBR and patient-centered medical programs. The term informed consent is a legal jargon applicable in many fields including healthcare. The fundamentals that must be thought out when invoking informed consent from the patient are competency, benefits, risks and details. According to Hahn and Collier (2010), competency demands that the patient should have a mind that is at least able to comprehend the details, benefits and the risks that will accompany a specific form of medical intervention. Likewise,

Computer Crimes Research Paper Example | Topics and Well Written Essays - 500 words

Computer Crimes - Research Paper Example Consumers have their own personal data and they have their own personal communication taking place on the computer through the internet. Computer viruses and hacking programs tend to affect all these innocent victims and they become helpless in all these situations. They lose their confidential data and at times many organizations may lose their back up data and end up in many official and organizational level problems. Credit transaction information can be hacked easily by professional hackers and it causes huge losses to the consumers, companies and as well as government agencies. Government agencies have their own official transactions taking place on the computers and they transfer their information through the internet as well. When these various types of computer crimes are taking place it affects the government and at times may affect the country as well. All these innocent victims tend to get targeted in a serious manner when computer crimes are taking place. There are many computer manufacturing companies that are operating around us. These computer companies while manufacturing the computers are not able to develop programs that may protect the computers from the hackers. The hackers are always up with new types of programs and viruses that tend to affect the computer users and cause a lot of damage to them. The computer manufacturers are not able to have programs that show evidence of tracking down the hackers in a fast mode. It is extremely difficult to trace the hackers from where they have operated the viruses or hacked the computers of all the innocent people and organizations. The computer manufacturers are not able to develop programs that can protect their valuable users from the various computer crimes that are taking place in the society. Any user that is using the computer and the internet are prone to be attacked by hackers and various types of viruses. The antivirus

Retaining Customers Essay Example for Free

Retaining Customers Essay BT is one of the largest communications companies in the world. One of the services they offer is residential or personal communications solutions. Even though they now have competition from other companies offering consumers substitutes for their service, they still hold the largest market share of providing residential customers with telephone lines. For BT to maintain this market share, they must retain the customers they have. I will be recommending how they can retain their customer base as well as winning new customers. I will be looking at several models and theories in order to do this. * Making Customers into Champions * The case of the complaining customer * The tip of the Iceberg Model From BT a customer receives a core service. Telephony. The customer expects the telephone in their home to be working when they pick it up. They are not going to be wowed by the service if it is just working. However, when the customer makes contact with BT to enquire, change or add something they will use this opportunity to form a perception of BTs Customer Service. Most people who move to a different telephone provider do so because they perceive indifference in the people they do business with at their current company. Customer feedback tells BT that one of the biggest drivers of dissatisfaction is the difficulty in registering their complaint with BT. A large part of this dissatisfaction stems from a lack of promised callbacks and an initial difficulty in escalating their issue. This feedback has been substantiated by OFTEL in that the number of customers contacting them to complain that they have not received a promised call back has been increasing. OFTEL have given BT a very clear indication that they expect this situation to be addressed and therefore it is paramount that the following recommendations are implemented immediately. * Own, Decide, Do Training to be rolled out to all Customer Service Advisors. When a complaint is received in the 150 call centres the individual must own the complaint, make a decision about what to do with it and follow any promised action up with a call to the customer to let them know what happened. * Keeping the customer informed With some complaints resolution may not be speedy. There may be some technical difficulties, which hold resolution up. The customer does not know this and will perceive any periods of silence as the indifference of BT to their complaint. Keeping the customer informed of progress or news (good or bad) will enhance the customers perception of BT * EDCSMs (Event Driven Customer Service Measures), the service that BT offer customers must be analysed in order to measure its success. Through BTs sophisticated SMART datatbase, every contact with the customer is logged with the id of the advisor who took the call. This way trends can be spotted as well as training areas The barriers for the customer to successfully register their complaint are as follows: * The BT shunt BT is a huge business with over 20 large call centres taking in the freephone 150 (customer service) calls. It is very easy for complaints to get lost in the system. * The call steering system. There are many different numbers to press for different departments. It is difficult to speak to a human * The Call Handling Time that advisors are encouraged to adhere to. This measure the amount of time they are talkng with each customer in order to keep the Percentage of calls answered as high as possible. * Poor training and coaching target based coaching instead of skills based coaching In the longer term there are some other changes that should be implemented by BT over a period of time in order to instil enhanced behaviours in all employees. Traditionally employees of a company see a complaining customer as being a nuisance. BA challenged this when they introduced the Making Customers into Champions Model. This model can be directly applied to BT, who is, itself, striving to provide World Class Customer Service. This model labels different sectors of the customer base and how likely they are to contact BT with any dissatisfaction they may have and how easy it is to register this dissatisfaction. If the customer has a complaint and they cannot register this in any way, they may feel tempted to try a different provider. If the complaint is not registered then BT has not had a chance to resolve the complaint. If BT has a chance of resolving the issue, if it is resolved skilfully and well, research suggests that this could actually enhance the customers perception of BT. So, in short, a customer complaint can turn in to a glowing report for BT. Furthermore, if we make BTs customers in to champions, BT can learn from the mistakes they have made that might have caused complaints in order that they do not occur again. * A dissatisfied customer will tell between 10 and 20 other people about their problem * A customer who has had a problem resolved will tell 5 people about their situation The case of the complaining customer is a valuable study that BT should already have taken heed of. The problems experienced by Mr Shelton almost mirror the experiences some BT customers have when things go wrong and customer relations are tested to the full. It may be tempting for some employees working for such a huge cash cow as BT to believe that BT can afford to lose difficult customers. This study shows that whilst few customers actually take the time and energy that Mr Shelton did to complain, there are actually many other dissatisfied customers (Mr Shelton is just the tip of the Iceberg). These customers are the missing in action group and will just quietly take their custom elsewhere and thus impact significantly on BTs profit margins. The article points out that whilst it would be easy for us to read Mr Sheltons contacts with the company as neurotic, in actual fact Mr Shelton has responded very emotionally to the way he feels his complaint has been dealt with. Customers should be allowed to vent their feelings, feel listened to and valued before their problem is resolved. They are experiencing feelings of powerlessness and this will be compounded if they feel that an advisor is not listening to them. Paraphrasing can be a useful tool here, to show empathy and check for understanding. TARP published a graphic representing the Tip of the Iceberg Principle. It indicates that consumer complaints to a third party are only a small portion of those that exist. Theyre just the visible portion and reflect the much broader picture. This demonstrates how important it is for BT to be proactive in gaining feedback from customers at every possible opportunity. It was not the tip of the iceberg that sunk the Titanic, and it will not affect the business greatly if just those visible customers were dissatisfied with BTs service. Those that leave quietly will have the greatest impact and BT will have little or no information as to why they left. BT must strive to deal with any customer requests the first time every time. Here is a list of my recommendations for BT for implementing across the board over the next 12 months in order to retain customers. * A review of the training process all training should be underpinned with updated balance scorecard and appropriate coaching given by line managers * Quality must come before quantity. If all customers were dealt with the first time they called, there would be less calls * Approach customer complaints as a chance to dazzle and delight customers and enhance a customers perception of BT through a training programme * Work together with different departments and not as adversaries. Promote teamwork * Introduce an incentive scheme for teams and individuals who achieve excellent customer relations * Use customer feedback more effectively (EDCSMs)- find out what customers want/expect then exceed this * Give staff more responsibility and authority to deal with complaints. Allow then to be flexible when it comes to procedural rules. Stop quoting BT policy. * Allow a measure of redress such as goodwill payments and compensation payments In implementing the above and re-training staff, BT will retain greater numbers of customers. Existing customers (especially those we have information about) are an ideal group to market new products to as well gain information from about how to improve on the products and services BT has.

munipulation in the media Essay -- essays research papers

Manipulation in the media   Ã‚  Ã‚  Ã‚  Ã‚  There are numerous ways people are manipulated by the media, but the concern of outward appearances has always been one of the main portals the media uses when advertising. Everyday, people come across some type of advertisement, wither it be watching television, seeing billboards, reading magazines, or listening to the radio. These advertisements all instill into people’s heads, what they are is not good enough. Most advertisements show photos of women and men with no wrinkles and flawless skin, no fat and built bodies, or stylish clothes and trendy accessories. These types of advertisements give men and women an unrealistic perspective of what they â€Å"could† look like, not suggesting the people being shown are naturally beautiful to begin with, but implying the allusion; one could look like this if this product is used. These types of strategies are used by companies continuously, manipulating the world into believing they can change themselves just by buying their product. Advertisements with reference to outward appearances commonly focus on three different aspects of societies concerns; stopping signs of aging or reversing it, losing weight or getting into shape, and wearing certain clothes, in turn, allowing a person to fit into societies superficial view of how one should appear on the surface.   Ã‚  Ã‚  Ã‚  Ã‚  Most women’s worst fears involve growing old and part of that process is inevitably gaining ...

Case Study on Customer Quality Feedback at Apple Computer

In the fast- paced personal computer industry, it would be very tempting for a computer company to rush ha new product to market without taking the time to solicit customer input and feedback during the customer input and feedback during the product development cycle. To avoid this temptation and to highlight its commitment to customer satisfaction, Apple computer has developed a program called Customer Quality Feedback (CQF). CQF is a hands-on program providing Apple engineers with the ability to communicate with potential end users during the entire development cycle of an Apple product. The program integrates many of the features of a focus group but is sustained on an ongoing basis. It is also a very substantive and useful tool for Apple because it keeps the company attuned to the needs, preferences, and desires of its end users. For people interested in participating in the program, Apple has posted an application form on its website. The application form is fairly comprehensive and outlines the terms and conditions of participation. Although the program is open to anyone, it is clear that Apple wants well-informed participants who will stick with the program. Participants are selected based on their interest, ability to provide timely information, commitment to working with Apple personnel, and the suitability of their computing environment as it relates to Apple’s current needs. Once selected, the participants become an integral part of the development process for the products they are evaluating. They are provided early prototypes of Apple products and are asked to provide feedback pertaining to the product’s features, interaction with employees, ease of use, performance, compatibility with third party software, and other topics. The participants are also asked to provide suggestions as the product development cycle matures. The information provided by participants is fed directly to the apple engineers who are developing and testing the products. The overriding objective of the program is to incorporate customer input into the development of Apple products before they are shipped, rather than waiting for customers to react to the company’s products after they are made available for sale. Prior to a product launch, the CQF participants involved with the product are asked to write testimonials about their input into the product’s final design. These testimonials are used by Apple to demonstrate to other potential end users how Apple incorporates user feedback into the design and development of it products. Apple’s CQF program is a good, example of a proactive approach to satisfying customer needs. It is also evidence of the company’s willingness to â€Å"listen to the voice of the customer† in its product development and design. These are important steps in the development of a customer-driven approach to quality.

Deception in the Twelfth Night: William Shakespeare Essay

Deception is seen widely throughout the play Twelfth Night by William Shakespeare. Many characters are very clear about who they are and what their motives are, while some are more manipulative. Deception is shown through the clearness of Orsino’s character and the way Viola (Cesario) deceives people to play a man. Orsino is a character in the Twelfth Night that is considered much understood. He is very upfront about his actions and motives. This is portrayed in the way that Orsino loves Olivia and the way he will do anything it takes to get her to be with him. He makes it very clear that there is only one thing that he wants: to be with Olivia. As Orsino states his love in the play, â€Å"Oh, when mine eyes did see Olivia first, methought she purged the air of pestilence. That instant was I turned into a hart, and my desires, like fell and cruel hounds, e’er since pursue me† (1.1.20-24). He is very upfront about who he is; as the count, he is better than the people around him and gets what he wants. The way that Olivia thinks so highly of him as a Duke, demonstrates how he is better than the people around him: â€Å"Yet I suppose him virtuous, know him noble, of great estate, of fresh and stainless youth. In voices well divulged, free, learned, and valiant; and in dimension and the shape of nature, a gracious person† (1.5.260-64). Orsino is a noteable character who is straightforward and determined to get what he wants. Viola (Cesario), on the other hand, is completely deceptive of who she is. Although she deceptively dresses as a man, Viola does it so that she can stay alive in Illyria. The Captain is the only one who really knows what Viola is doing. As the Captain says, â€Å"Be you his eununch, and mute I’ll be. When my tongue blabs, then let mine eyes not see,† (1.3.65-66) which he also knows the reasons of doing. Throughout the entire play, Viola has to lie about who she is, but hints about her secret occasionally, like when she speaks with Orsino: â€Å"I am all the daughters of my father’s house, and all the brothers, too—and yet I know not† (2.4.132-33). Viola is a main example of a character that is deceptive by their appearance in the Twelfth Night. Deception is being deceived or mislead by false appearances or statements. There are different kinds of deception in the Twelfth Night, by appearance or by Shakespeare’s word choice. Deception by appearance is an easily seen trait throughout different characters in the play. Orsino is a great example of someone who  is the opposite of deceptive, whereas Viola is one of the most deceptive by her appearance and can be seen throughout the play the Twelfth Night.

The big Question essays

The big Question essays Its the question, Neo. Its the question that drives us. Its the question that brought you here. You know the question, just as I did. What is reality? How do we know that what we are experiencing really is real, rather than an artificial construct? And in fact everything we experience ultimately is a construct, it is a construct of our brains, a way the brain makes and interprets electrochemical neural signals from the senses, and the mind interprets the brains interpretation. One would be hard pressed to find a philosopher nowadays who accepted the naive realism model of reality; that the reality in our heads really is an accurate image or reflection of the Reality out there? This is a question pondered by the philosopher and dualist Descartes, who asked how do we know there is not an evil deceiver fooling us into believing what we experience is real. Descartes true answer, is that one has to doubt everything but ones own existence, and ones own ability to think; cogito ergo sum (I think therefore I am.). Opposing Descartes is a man by the name of David Hume who declares, that as humans we can only make inferences based on our experiences of the past. We should doubt whatever it is we know and that reason and rational judgments are merely habitual associations of distinct impressions or The two viewpoints brought to the table, it makes the movie, The Matrix, more that just flashy eye candy, but a pathway on how to live life. The Matrix shows us a different outlook on life and what it possibly could be. Neo (a character in the movie) receives a dose of the unbelievable and is given the choice to explore what reality really is. He of course has to adapt to this state of mind and decide what he believes. He is constantly asked if the things he used to love really are what he...

How Does ACT Superscoring Affect Your Test Strategy

How Does ACT Superscoring Affect Your Test Strategy SAT / ACT Prep Online Guides and Tips Many colleges now use Superscoring for ACT scores as well as SAT scores. It’s important to know whether the schools where you’re planning to apply use Superscoring and how you can take advantage of this policy to demonstrate your best performance on the ACT. In this article I’ll give a brief overview of Superscoring and tell you what it means for you in terms of your testing plan. What is ACT Superscoring? ACT Superscoring is when colleges calculate your highest possible composite ACT score based on subscores from several different tests.They will take your highest ever score from each section and then average those scores together to arrive at a new composite score that represents your best performance. This chart shows how it might work across three test dates: English Math Reading Science Composite Test 1 30 28 31 20 27 Test 2 32 25 30 28 29 Test 3 29 23 35 25 28 Superscore 32 28 35 28 31 As you can see, this student’s composite Superscore was higher than any of the composite ACT scores for individual test dates because Superscoring combined all of the highest subscores. Superscoring benefits colleges because it puts them higher up in the rankings in terms of average scores of their admitted students.It also benefits you! If you do poorly on a section on one test date, it won’t affect you with colleges who use Superscoring, as long as you get a higher score for that section on another test date. Check the websites for the colleges where you plan on applying to see if they use Superscoring for the ACT, or take a look at this list that we’ve compiled of Superscoring schools. There are now nearly 100 schools that superscore the ACT! What Does This Mean for You? Superscoring should affect your studying strategy and registration timing for the ACT. Here are a couple of pieces of advice that you should follow if the colleges where you're planning on applying use Superscoring. Start Testing Early Superscoring means that you should definitely plan to take the ACT for the first time early in your junior year so that you can have enough time to improve your scores.If you don’t do as well on the first test, it will give you the opportunity to learn from your mistakes, and those lower scores won’t count in the long run after you take the test again. If you score very well on one section but don’t do well on one or two other sections, that means that you can focus your studying for future tests on your weak sections and not worry too much about the section you aced.Colleges will still incorporate the first score into your Superscore if it’s the best one you ever end up getting for the section. Take a look at these ACT test dates for the upcoming fall if you’re heading into your junior year so you can plan ahead. Take the ACT More than Once As a follow-up to the previous point, Superscoring definitely means you should plan on taking the ACT more than once (unless you reach your target score on the first try!). Taking the test two or three times means that you are likely to improve at least some of your subscores from test to test, especially if you put significant time into studying between test dates.Even if you manage to improve just one of your scores, that higher number is the one that will count for your Superscore. Practice Focused Studying This is probably the most essential takeaway from Superscoring.If you take the ACT and are unsatisfied with one or two of your section scores, you can direct all of your energy towards studying for those subject areas on future tests.Once you get a section score that you are happy with, you won’t have to worry about that part of the test in the future because that score (or potentially an even higher one) will become a part of your Superscore no matter what happens on the next test. The really great thing about Superscoring is that it means you can focus completely on improving weaker section scores and not worry about preventing already great section scores from decreasing. This book smells amazing. And I'm learning so much. Don’t Get Stressed! You should always take each test date seriously (you paid to register, after all), but Superscoring can take away a lot of unnecessary anxiety.Doing poorly on one test doesn’t mean you won't get into your top choice school. If you completely screw up a section of the test on one date but do well on another section, that’s also ok. With Superscoring, that one high subsection score means the time you spent taking the test was still worthwhile, and you can work on doing better on the section you bombed next time! Overview Superscoring for the ACT means that schools will calculate your best composite score by averaging all of your highest subscores across the tests you send them.Superscoring is great for you and for colleges because it reduces stress, lets you show your best possible scores, and allows schools to rise in the rankings in terms of average test scores. If you’re applying to schools that Superscore the ACT, you should: Start testing early Take the test more than once Practice focused studying Not freak out! Follow all of this advice, and you’ll be on your way to a SUPER Superscore! What's Next? Want more details about how exactly the ACT is scored? Read this articlefor an in-depth description. If you're not sure whether you should take the ACT again, take a look at this guide to help you decide. If you're trying to figure out when to take the ACT, read our guide to figure out the best test date for your circumstances.

Does Canada's Official Policy of Multiculturalism Strengthen or Weaken Research Paper

Does Canada's Official Policy of Multiculturalism Strengthen or Weaken the Country's National Identity - Research Paper Example This application is usually done at the organizational level, for example, nations, states, cities, towns, neighborhoods, businesses, schools, and hospitals among others. Another author, Bumsted (p 12), defines multiculturalism as a school of thought embodied in political philosophy that addresses the best way to respond to religious and cultural diversity. Examples of Multiculturalism Good examples of multicultural societies include Canada, Argentina, Australia, Netherlands, and Continental Europe among others (Garcea, p. 51). In these countries, multiculturalism is treated seriously, with policies being put in place to ensure that there is the development of lasting and useful relationships within cultural, religious and ethnic groups (Kelley and Trebilcock, p. 49). New comers and other groups that may be seen to be marginalized such as immigrants are treated with respect and reached out to so as to ensure that they feel part of these countries or regions (Jedwab, p 33). These coun tries recognize the existence of multiple cultures, ethnicities, and religious groups, which are all treated equally (Banting and Soroka, p 156). Definition of National Identity National identity is defined as the identity of a person that gives him/her a sense of belonging to a particular nation or state (Kelley and Trebilcock, p. 101). ... These common elements or common points include national consciousness, national language, national symbols, national colors, blood ties, and a nation’s history among others (Jedwab, p 40). Importance of National Identity National identity is important because it gives an individual a sense of belonging to a particular country or nation. National identity is known to strengthen the cohesion of citizens of a particular nation (Tierney, p 90). National identity brings about unity and cooperation among individuals of the same nation because they unite with fellow countrymen to achieve common national goals such as fighting common threats and protecting members of a nation (Smith, p 14). National identity is known to promote patriotism and a love for one’s nation (Day, p 12). Multiculturalism and National Identity of Canada a. Historical Perspective In Canada, multiculturalism exclusively refers to the concerns and attention given to cultural diversity. These concerns addres s issues related to linguistic diversity, religious diversity, racism, cultural identity, and immigrant integration (Day, p 48). The history of multiculturalism and national identity in Canada dates back to 1867 when Canada was officially recognized as a country. Since then, issues of cultural diversity have been part of policies in the country (Jedwab, p 23). The initial concerns that brought about the need for multiculturalism and national identity in Canada were inspired by the need to foster good relationship between the original people of that country and the state, assimilate immigrants, and bring together the ‘two founding nations’ of Canada, namely, the French and British

History of The NFL Dallas Cowboys Essay Example | Topics and Well Written Essays - 500 words

History of The NFL Dallas Cowboys - Essay Example H.R â€Å"Bum† Bright bought the team in 1984 from Murchison. The team produced bad results, and during the savings and loan crisis the team was taken over by FSLIC. Mr. Bright had little options to save the team hence Jerry Jones bought the Cowboys in 1989. The team has three stadiums since its formation as argued by Sullivan & Jeff (89). Cotton Bowl (originally know as Fair Park Bowl) was their first stadium, and they used it during their first 11 years in the NFL. The stadium got its name from the annual Cotton Bowl Classic college football bowl game (The event moved to the Cowboys Stadium since 2010). The stadium is their only stadium within Dallas city limits. In October 24, 1971, the team moved to Texas stadium where majority of the Cowboys history was made. Dallas Cowboys played in the stadium for 37 years. The team lost their final game in Texas Stadium on December, 20, 2008 to Baltimore Ravens before moving to their current stadium. Cowboys Stadium is the team’s current home stadium. The Stadium is also the first to be located outside Dallas County and is the largest domed stadium in the world. In their analysis Sullivan & Jeff say that Dallas Cowboys have won many championships during the 52 years since they began playing in the NFL (34). The team won their first championship (NFL Eastern Conference Championship) in 1966. They have won the Conference Championship (NFL Eastern and NFC) 10 times. In Division Championship, the Cowboys have performed well by clinching 21 titles. However, the team made their greatest achievement in 1971, when they won the Super Bowl for the first time with Tom Landry as the coach. They won the title again in 1977. When Jerry took over, he fired him and replaced him with Jimmy Johnson who also won the title twice (1992 and 1993). Jimmy was replaced by Barry Switzer who won their last Super Bowl in 1995. Since their formation, the team’s uniform has changed a lot but the blue color